Alex Lassiter / Founder & CEO
As a serial entrepreneur, Alex recognizes how difficult it can be for companies to implement sustainable principles and practices. He founded Green Places to eliminate barriers and allow businesses to take climate action in a meaningful way. Prior to Green Places, Alex co-founded Gather, a leading software company that served the hospitality industry that was acquired by Vista Equity Partners. Alex was a Morehead-Cain Scholar at the University of North Carolina. He’s an active venture investor, lecturer and advisor to software companies. Alex lives in Raleigh, North Carolina.
Jesse Lipson / Board Member & Investor
As the founder of ShareFile and now Levitate, Jesse has spent decades working with small businesses all over the world. He is passionate about making an impact on the environment, and his community. He, his wife Brooks and dog Cecil live in Raleigh NC
Jeremy Globerson / VP of Sales
As the Vice President of Sales, Jeremy is instrumental in the growth of Green Places. Before joining the team, Jeremy climbed the ranks in several other sales organizations, most recently serving as the Regional Vice President at Yext, a publicly traded software company specializing in building businesses Knowledge Graph & AI search. Jeremy recognizes the opportunity Green Places has to make a significant impact on the environment and joined the team to be a part of this endeavor.
Sarah O'Dea / Sr. Director of Marketing
As the head of marketing, Sarah is responsible for positioning Green Places as the market leader of sustainable solutions. Sarah has experience in both business-to-business and direct-to-consumer marketing. Prior to Green Places, she held senior marketing and corporate communications positions at ChannelAdvisor, a publicly traded e-commerce software company and Charles & Colvard, a sustainable jewelry brand.
Anne Lassiter / Account Manager
As an account manager, Anne is responsible for supporting clients to ensure they are successful in every step of their climate journey. Anne started her career at a public relations agency before transitioning into merchandise marketing at The Home Depot corporate headquarters. Most recently, she worked in the marketing department for Red Hat, an enterprise software company. Anne's favorite part about working for Green Places is the opportunity to collaborate with people and companies who are eager to make the world a better place.
Lauren Griffin / Account Manager
In her role as an account manager, Lauren is responsible for creating strong and long-lasting relationships with Green Places’ clients. As an extrovert with a passion for sustainability, her position gives her the opportunity to talk to people everyday about ways to help fight climate change. Prior to joining Green Places, Lauren worked at Wrangler Jeanswear on the merchandising team and then served time at Charles & Colvard as a key member of the marketing team.
Camden Conekin / Engineer
As a software engineer, Camden enjoys using his design and development experience to help Green Places make climate action accessible to everyone. Prior to his work with Green Places, he served as CEO of Padeo, a software company that helped provide faster access to the internet for developing countries using machine learning. Camden is an avid traveler who loves the outdoors and is passionate about conservation, which drove his decision to join the Green Places team.
Ben Hardison / Engineer
Ben is a software engineer at Green Places and aids in the strategic direction of Green Place platform, as well as in the design and implementation of new software. Before Green Places, he was a co-founder at Padeo, a software company that he helped start while in college. Ben is proud to be a part of the Green Places team because it’s an opportunity to use his engineering skills in a way that contributes to progress in the sustainability industry.
Alyssa Walker / Sustainability Analyst
Alyssa is a key member of the Green Places team who is responsible for calculating carbon assessments and creating carbon reports for our clients. She is also instrumental in the company’s sustainability strategy and evaluating green investments. Before starting her role at Green Places, she worked in environmental conservation and recruiting. An environmental studies graduate from UC Boulder, Alyssa is determined to eliminate doom and gloom from climate change conversation and educate others on sustainable solutions that are essential for environmental progress.
Frequently Asked Questions
A carbon offset is a certificate representing the offsetting of one metric ton of carbon dioxide emissions. The price of a carbon offset varies based on its type. We purchase our carbon offsets in one of three designated fields: natural solutions, renewable energies, and emerging technologies. To read more about the different types of offsets we purchase please click here.
Our comprehensive methodology examines a company’s scope 1, scope 2, and scope 3 emissions, ensuring both direct and indirect CO2 emissions are reported. To do this, we employ calculators and reference a number of databases to measure a company’s carbon footprint. Green Places acquired multiple databases that help build out our emission calculations, ensuring the emission factors we use are up to date and accurate. We also obtain our emission factors from the latest EPA “U.S. Inventory of Greenhouse Gas Emissions and Sinks” report, guaranteeing our calculations reflect ongoing trends towards efficiency. When clients choose to examine additional scope 3 emissions, Green Places uses the database known as the Comprehensive Environmental Archive Data (CEDA). CEDA, a Greenhouse Gas (GHG) Protocol third party approved database, calculates emissions from over 400 human activities via a spend-based method. We employ this database mainly for calculating emissions from categories such as purchased goods and services, water and wastewater, and occasionally upstream and downstream transportation (when conducted by third party distributors). When calculating an international footprint, Green Places uses electricity emission factors provided by the International Energy Agency (IEA). The IEA is the most trusted source for location-based international electricity emission factors. What separates Green Places’s model is our ability to obtain smart default values when clients are unable to provide specific activity data. Also, our spend-based approach enables a detailed glimpse into companies supply chains (scope 3 emissions). According to the EPA, scope 3 emissions typically account for the majority of an organization’s total GHG emissions.
Companies that are carbon neutral offset the same amount of carbon as they produce. For example, if your company produces 100 tons of carbon, we would purchase 100 carbon offsets so that you have a net-zero impact on the world.
We work with a network of climate experts including academics, researchers and heads of sustainability to determine the right projects -- our focus is on verifiable, trusted, high-impact projects that have demonstrated measurable additionality
Offsets are not the best solution for all businesses, however for many small businesses, especially those who don't have large footprints, they are a great way to deliver high impact, especially when it comes as part of a sustainability plan.
Emissions are broken out into three types called scope 1, scope 2, and scope 3. Each type focuses on certain categories and actions that add to a company’s carbon footprint. Understanding the difference between these different categories can help you determine where to cut your company’s overall emissions. Scope 1 emissions are also known as direct emissions. These are the carbon emissions that are released from company-owned and controlled resources. Scope one emissions are divided into four categories: stationary combustion, mobile combustion, fugitive emissions, and process emissions. Scope 2 emissions are also identified as owned-indirect emissions. These are the emissions that are generated through purchased energy via a utility provider. Scope 3 emissions are inclusive of emissions that are not owned or controlled by an organization, also called indirect emissions. According to GHG protocol, scope 3 emissions should be viewed in 15 separate categories (not every category will be relevant to all organizations). GHG Protocol Corporate Accounting and Reporting Standard states that scope 3 emissions quantification is not required for reporting purposes; however, scope 3 emissions often represent the bulk of a company’s footprint.
Carbon neutrality is when you balance your greenhouse gas (GHG) emissions by offsetting or removing the same amount of carbon from the atmosphere as you produce. Often this is achieved by investing in carbon credits. More specifically, carbon neutral offsets are based on the removal of carbon through things such as renewable energy generation. The Science Based Target Initiative (SBTi) is in charge of net-zero standards and criteria which was finalized at COP26 (the most recent U.N. climate conference). There’s several conditions for companies to take on this more ambitious Net-Zero Standard: The central tenet of the Net-Zero standard is the focus on deep, rapid emission cuts that limit the global temperature rise to 1.5 degrees celsius. There are both short and long term goals. Cut emissions in half by 2030, and by 2050 organizations will have close to zero emissions. Those residual emissions which cannot feasibly be eliminated will be addressed by permanently removing that amount of atmospheric CO2 through other means, bringing the total output back to zero. As an organization you can’t actually claim Net-Zero status until the long-term status is met. That means the majority of organizations will have emission reductions of 90-95 % by 2050 and then offset the remaining carbon balance. Look beyond the value chain. There’s a pressing need to boost climate financing. As such, the SBTi advocates companies investing outside their own science-based targets in addition to their deep emission cuts.