Attract More Customers

Consumers care about climate change and sustainability, and these values impact their buying behaviors and decisions. A good product is no longer enough. Consumers want to support brands that align with their priorities. IBM reports that 69% of survey respondents say sustainability increases brand value, while 70% of consumers urge family and friends not to interact with brands they perceive as not environmentally sustainable or socially responsible. Younger generations(Millennials and GenZ) have shown their desire to purchase sustainable projects, meaning sustainability is becoming a more significant factor as a purchasing decision driver - quickly catching up with price and value.

  • By Team
  • 1 min read

Consumers care about climate change and sustainability, and these values impact their buying behaviors and decisions. A good product is no longer enough. Consumers want to support brands that align with their priorities. IBM reports that 69% of survey respondents say sustainability increases brand value, while 70% of consumers urge family and friends not to interact with brands they perceive as not environmentally sustainable or socially responsible. Younger generations(Millennials and GenZ) have shown their desire to purchase sustainable projects, meaning sustainability is becoming a more significant factor as a purchasing decision driver - quickly catching up with price and value.

For Hughes Pittman and Gupton, LLP, Accounting Partner, Lauren Joyce, going Carbon Neutral Could Not be Easier

Hughes Pittman & Gupton, LLP (“HPG”), is an independent, North Carolina CPA firm, serving the needs of local, multistate, and international businesses. Opening their doors in 1983, the HPG founders started the firm with the intention of creating a company that is renowned for client service and technical excellence but maintains the important balance for employees between a fulfilling career and family.

  • By Cullen Duval
  • 2 min read