Build Brand Loyalty

If businesses want to retain existing customers, they must introduce practices aligned with these consumers’ values. And what do customers care about? According to an IBM study, over 7 in 10 consumers say it’s at least moderately important that brands offer “clean” products, are sustainable and environmentally responsible, support recycling, or use natural ingredients. Furthermore, Generation Z, the youngest generation entering consumer markets, is more concerned about sustainability than any prior generation. It is important to remember that these practices should not be ad hoc executions. To establish strong trust and loyalty, brands must constantly communicate their efforts and deliver on their commitments.

  • By Team
  • 1 min read

If businesses want to retain existing customers, they must introduce practices aligned with these consumers’ values. And what do customers care about? According to an IBM study, over 7 in 10 consumers say it’s at least moderately important that brands offer “clean” products, are sustainable and environmentally responsible, support recycling, or use natural ingredients. Furthermore, Generation Z, the youngest generation entering consumer markets, is more concerned about sustainability than any prior generation. It is important to remember that these practices should not be ad hoc executions. To establish strong trust and loyalty, brands must constantly communicate their efforts and deliver on their commitments.

For Hughes Pittman and Gupton, LLP, Accounting Partner, Lauren Joyce, going Carbon Neutral Could Not be Easier

Hughes Pittman & Gupton, LLP (“HPG”), is an independent, North Carolina CPA firm, serving the needs of local, multistate, and international businesses. Opening their doors in 1983, the HPG founders started the firm with the intention of creating a company that is renowned for client service and technical excellence but maintains the important balance for employees between a fulfilling career and family.

  • By Cullen Duval
  • 2 min read