Wisely Aims to Be Part of the Solution to Climate Change

The leading Customer Intelligence platform is working to build a better future for restaurants—and the earth as a whole

  • By Cullen Duval
  • 1 min read

Since 2012, Wisely has provided restaurant brands with the tools needed to integrate all

their customer data, personalize the guest experience, maximize customer lifetime value,

and drive revenue. As one of the fastest-growing companies in the tech and hospitality

industries, Wisely aims to be part of the solution to climate change by offsetting its

carbon footprint, canceling out 526 metric tons.

“Most of America’s economy is driven by small- and medium-sized businesses, but none

of those companies individually has the power to revolutionize how our country emits

carbon,” said Wisely CEO and Cofounder Mike Vichich. “We believe that collective action

by small- and medium-sized businesses is a requirement for America to become carbon


By employing individuals from around the world, the fully remote company has reduced

office waste, air pollution, greenhouse gas emissions, and the use of fossil fuels.

Vichich sees Wisely’s commitment to sustainability as far more than a gesture—it’s an

investment in future generations. “Our employees can take pride in being part of a

forward-thinking team that is taking a proactive approach to protecting the

environment—one that will greatly impact the lives of their kids and grandkids,” he said.

Though they acknowledge that there is a tremendous amount of work to be done, Vichich

and his team believe that if we all work together, we can alter the course of pollution,

deforestation, the plastic crisis, and beyond.

“The science is clear: the globe is getting warmer, it is caused by humans, and we need to

act,” he said. “It’s the right thing to do.”

For Hughes Pittman and Gupton, LLP, Accounting Partner, Lauren Joyce, going Carbon Neutral Could Not be Easier

Hughes Pittman & Gupton, LLP (“HPG”), is an independent, North Carolina CPA firm, serving the needs of local, multistate, and international businesses. Opening their doors in 1983, the HPG founders started the firm with the intention of creating a company that is renowned for client service and technical excellence but maintains the important balance for employees between a fulfilling career and family.

  • By Cullen Duval
  • 2 min read